It is too soon to predict when different industries will recover from this pandemic or how large the impact is. However, industry experts believes SEO and paid advertising will help to reduce the impact.
SEO Or PPC Amid Coronavirus Outbreak?
Paid traffic, such as PPC, may be a great “quick-fix” where possible. Especially since internet usage have surged in the past days due to “stay-at-home” orders and lockdowns throughout the world. However, in a recent study, paid-traffic traffic is only responsible for 15% of allover traffic while organic traffic is giving 53%(!).
If your business is selling a product or service with remained or increased demand, you could gain benefits from digital advertising. SEO on the other side, is your to-go-to for services and products with low demand during the crisis.
The reason is that the effect of search engine optimization takes a long time before it kicks in. So when the market (and demand) recovers, you’re one step ahead. SEO is also in general cheaper in the long run.
SEO Takes 4-6 Months. Sometimes more.
When a website have completed an initial search engine optimization implementation, it generally takes 4-6 months to see the effect of it. Forbes, Search Engine Journal and SEO Mechanics have all stated that this is the case.
Sometimes it can take as long as a year if you’re in a heavily competitive market.
What To Do & Not
When it comes to strategy of both SEO and digital marketing, think what’s feasible now. Also look three, six & nine months ahead.
- Don’t produce content that can’t be achieved due to the coronavirus outbreak.
- Don’t promote short-term offers that can’t be delivered.
- Do try to offer alternative services online that you normally don’t do, such as online seminars or tutorials.
- Look over your paid campaigns, reallocate budget or cut down in areas where you can’t deliver.
- Go through your current content online. What’s missing? What do others do and how can you do this better?